I worked on Paul Mitchell’s campaign as a Senior SEO Analyst. The client came to us to improve their D2C experience, and improve their eCommerce sales. As a senior, I was responsible for creating the client’s marketing strategy based on a complete website audit:
- SEO Technical Issues
- Website Speed & Core Web Vitals
- Keyword Selection
- Written Content
- Website Design
- Tracking & Goals
- Link Building
Since JPMS is already an established brand which means they already had a lot of traffic, my Marketing Strategy was focused on Conversion Rate Optimization to help them achieve the mentioned goals.
After creating the strategy, I monitored the client’s performance on a daily basis to measure the success of my strategy. Marketing Strategies have to be flexible in order to succeed. Any issue detected for the client’s website whether it was a performance issue or a technical issue, I was on top of it.
Improving the on-site’s user experience is essential to improve your conversions, which we did for JPMS. Reach out to me if you are interested in improving your website’s performance.
Information
- ClientJohn Paul Mitchell Systems
- CategoryMagento, SEO
- Websitepaulmitchell.com
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